Business Strategies, Small Business, Albert Copland, Marketing Chicago, Branding Strategies, Consultants, Medium-Size Business, Marketing, Point Strategic Communications, Competitive Edge, Strategic Business Plan, Small Business Statistics, Effective Marketing Communications, Business Management Consultants, Business Marketing Strategies
Services

Marketing Communications, Market Analysis, Business Marketing Analysis, Communication Marketing, Market Planning, Strategic Market Planning, Public Relations, Training Materials, Business Presentations, Guerilla Marketing, Guerrilla Marketing Consultants, Ghost Writing, Ghost Writing Consultants, Smaller Size Businesses Associate, Medium Size Businesses Associate
Effective marketing communications is a planned process that unfolds through a highly flexible mix of tools. POINT STRATEGIC COMMUNICATIONS walks you through this process in the following ways:


Market Analysis:
The first step in a marketing plan; you tell us about your business, including your marketplace and your position in it, and we augment this information with our own research about your industry and business. We might even figure out how to interview competitors.

Market Planning: Next, we deliver a plan based on the analysis. The plan defines and recommends what kind of marketing communications best meet your overall goals. This tends to be a long document, a kind of extended menu of possible projects, with cost estimates for each.

 
Examples include:

Public relations
Business-to-business and consumer advertising, with related media analysis
Direct mail
Trade show participation
Speeches at various events
Collateral literature
Training materials
Promotions
Coaching your in-house staff to execute parts of the plan
Maximizing supplier funding in the form of co-op dollars
Helping you hire in-house marketing personnel
Business presentations
Catalogs
Branding and product extensions
Guerilla Marketing
Ghost writing
 
Marketing Budget: Working together, we define a step-by-step and project by project marketing budget you can use to implement your program however you want.

Per Project Leadership: We carry out your marketing communications project(s) regardless of whether we’ve done your market analysis or overall marketing plan.

Plan Assessment: Measuring how the plan is working at appropriate stages.
Call for free initial consultation:
1-800-673-8408